Medium-to-large business
In our experience we find that medium-to-large businesses:
- value realtime data updates, that's why we recommend using API instead of the feeds
- have internal development team and sufficient development capacity and prefer to keep the technical integration in-house
- value robustness and flexibility of the integration
- are very sensitive to any impact of 3rd party scripts on their frontent performance
To accomodate for these needs, this guideline recommends:
- Using API to integrate analytics
- Using API to index the data to maintain realtime updates
- Using API to integrate autocomplete
- Using API to integrate search
- Using API to integrate recommender