---
title: Shopping assistant
description: AI-powered structured dialogue that helps customers discover products.
slug: shopping-assistant
docKind: hub
hub: shopping-assistant
---

**AI-powered structured dialogue that helps customers discover their perfect products.**

## What is Shopping assistant?

Shopping Assistant is an interactive tool that helps customers find products through a structured dialogue. Instead of browsing categories or typing keywords, customers answer questions and receive personalized product recommendations based on their selections.

## Key features

### Guided discovery

Walk customers through a structured dialogue you design, asking the right questions to understand their needs and preferences.

### AI-powered recommendations

Leverage machine learning to provide increasingly better suggestions as the assistant learns from user interactions.

### Fully customizable

Design structured dialogue flows, questions, and answer options in the [Luigi's Box app](https://app.luigisbox.com) to match your product catalog and customer journey.

### Learning from analytics

The assistant improves over time by learning from user behavior tracked through Luigi's Box Search Analytics.

## How it works

1. **Create your assistant** -- Design structured dialogue flows in the Luigi's Box app
2. **Integrate the API** -- Connect the Shopping Assistant endpoint to your website
3. **Enable analytics** (optional) -- Let the assistant learn from user interactions
4. **Guide customers** -- Provide personalized product discovery experiences

## Use cases

- **Complex products** -- Help customers navigate technical specifications
- **Gift recommendations** -- Guide gift buyers to the perfect present
- **Style matching** -- Match fashion/home decor items to customer preferences
- **Bundle building** -- Assist in creating product combinations
- **Need-based discovery** -- Find products based on use case rather than category

## Get started

1. **Set up your assistant** in the [Luigi's Box app](https://app.luigisbox.com)
2. **Integrate analytics** -- [Analytics setup guide](/analytics/)
3. **Implement the API** -- [Shopping assistant API overview](/shopping-assistant/api/)